Digital Marketing Manager

Reports to: Head of Marketing (Slumberland)
Location: Bangi, Selangor, Malaysia

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Expectations and KPI:

  1. To increase the share of Ecommerce Sales from 1% to 10% by December 31, 2020.
    1. Direct online sales from ____ to ____.
    2. Market Place sales from ____ to ____.

  2. To shift the marketing budget focus from 80/20 traditional/digital marketing spread to 40/60 spread by December 31, 2020.
    1. Traditional Marketing Budget: RM6 million for year 2020 ā€“ to shift to digital marketing

  3. To plan, design, build and support the ecommerce infrastructure in Malaysia and Singapore, subsequently rolling out to the ASEAN countries, Hong Kong, Korea and Taiwan.
    • Revamp the websites to reflect the new direction
    • To provide digital marketing support around the region.
    • To develop the direct and marketplace systems, and infrastructure.